Web Strategies

 Search Engine Marketing (SEM) & Search Engine Optimization (SEO)

      This section will provide you with couple of strategies for growing and improving your affiliate businesses from few hundreds into tens of thousands of dollars a month using websites and search engine optimization.

      As In any business it is important to have strategy. The same applies to affiliate marketing since it is your business and has to be treated like business.
Each has own strengths and weaknesses, Before you start to apply these strategies it’s important that you have already decent understanding about websites, hosting and other basic elements of web.

Strategy: “Blogs”

           Very simple but yet effective strategy is blogging. Blogging is good from couple of aspects, like:

•  Blogs are free to create

•  There are many different blogging services to use with different and very flexible features;

•  Very important – blogs are search engine friendly content management systems (CMS) that can achieve high rankings in search engines even without knowing much about technical aspects of search engine optimization.

Here are few examples on what to write blogs:

•  Blogs can be used to create diary about ones progress using some enlargement method. By posting different feelings, aspects, pictures, can create an interaction with audience.

•  Another solution is using MoreNiche’s content articles and using them create different niche blogs, e.g. about exercises or SizeGenetics extender or weight loss products.

•  Blog of course can be used as any regular website as long it allows customizing navigation, setting up categories.

What would be the blog strategy that works?

           Basically the main goal is to create little blog network of 5-20 blogs that are on close topics to each other as well they should be aiming for low competition search terms. Usually it means either low searched term or also terms that are 3-4 and more words long.

           Key factor in blogging is to have keyword rich content and then link it between blogs and other sites targeting these specific keywords and pages.Each blog should be updated with 1-2 posts every other day or so. Blogs should achieve 10 or more posts each.
          In a month’s time it would be quite realistic to achieve 100 visitors a day and earnings of $500 to 1000$ per month. Of course, some blogs will produce better and some not. Some will achieve higher rankings some will support these with links.

Strategy: “Mega-Site”

       Mega site approach is good owner concentrates not only on very small niche and small content site like 10-20 page review site but goes after wide variety of topics that includes high competition and volume keywords as well as smaller sub keywords along with related niches / topics.
Core strategy is following:

•  select the main keywords and their keyword categories and sometimes even more sub-subcategories;

•  select related subjects and their categories;

•  develop huge list of keywords of so called long tail (thousands of little keywords) that fits under the main topics;

•  develop main topics (quickly) just to fill main categories;

•  heavy development of long tail articles – this means creating articles on groups on these small keywords and optimizing them fast with couple good links. Usually this strategy will allow having 10’s of pages optimized within few shorts months and receive first targeted traffic;

•  As the long tail is being targeted and developed – the more traffic and more links are achieved which eventually will result in subcategory rankings and later in rankings of all main categories.

Strategy: “Diversification”

     This strategy is oriented towards creation of many sites and working with visitor from different angles. Basically diversification says it all. It can be applied on different niches, products and view points creating different sites to appeal to various visitor needs and capturing the sales from all these niches.

Several products within one niche
The core structure would look like pyramid starting with big generic site down to small product / visitor groups targeting mini sites and can be described like this:

•  Main site – covers all methods and all products –it could be mini site about everything covering each topic briefly. It also could be a mega site and then many mini-sites around it.

•  Category sites – several sites on each product category, e.g. exercises, devices, surgery, pumps. In some sites showing the greatness of technique and say surgery site showing articles and cases on how bad it is while recommending safe alternatives 
•  exercises, devices, etc.

•  Last level – in-depth review site for each product;

How to diversify within one product?
Let’s see how we could diversify using weight loss niche and create many websites:

•  weight loss in general,– weight loss for men,
•  weight loss for women,
•  weight loss for older people and how important it is to be in good shape,
•  weight loss exercises,
•  dieting and weight loss,

•  overweight children and their psychological problems in school and society

The list probably could go on and on targeting different aspects like regions, eating habits, countries, nations, races etc.

Visual diversification

      It means having great differentiation in terms of websites design, navigation, colors and layouts (e.g. left hand navigation, right hand navigation, complex two side menu navigation, heavy graphical approach, presentation look like site, etc).
Approach diversification
Here are few ideas on how to diversify websites approach to visitor:

•  independent user’s website
•  independent doctor’s website
•  independent research group
•  testimonial collection site
•  site answering questions (FAQ) site
•  forum / community type site
•  product store / catalog

Strategy: “Dominate the market”

     This strategy is oriented toward creating many small niche sites targeting very tight keyword groups (5-10 keywords) from long tail.
If in mega-site links and site building starts from the very long tail pages (that applies also to link gaining) then here this is totally opposite. Each website created is targeting actually small keyword on its homepage so 95% of all linking activities are oriented towards the homepage of site.

    In general such website will have 5-10 pages on average. Of course some sites will naturally grow bigger as more related content and keywords will get discovered.
In many cases it will be enough to gain 20-50 links to rank well on all 3 major search engines in top 10.

    These mini sites are good for funneling traffic to your review sites or MN product and feeder sites.
Action step example of first phase:

•  In-depth keyword research on niche
•  Creating realistic keyword groups

Then move to second phase:

•  Pick up 10 sites and get content written for them
•  Registering domain names (it’s important to vary registration information as well registrars for maximum safety)
•  Find several different hosting companies to host these sites with
•  Put these sites up and check if everything is working smoothly
•  Start building links (see MoreNiche guide on link building)
•  Repeat the process with next batch of sites

        Depending on your resources you could be able to build quite big mini site network that over time could grow into huge part of market.

Biggest disadvantage is the quite high costs associated with domain names and hosting that’s why it’s advisable to do research and use bulk order offers where possible.
Since these mini sites are made for attracting search engines than creating high ranking site under heavy keywords, then outsourcing could be great help – be it for content, web design or link campaigns.
      
             If it seems that it is hard to come up with 100 or more new sites without problems being unique then here is the fact: there are already millions of similar sites so extra 100 wouldn’t make big difference for search engine indexes (0.000001%) but could add to your bottom line heavily.

Strategy: “Conspiracy”

      This strategy is called conspiracy because of fact that to visitors are given several choices but as the result they end buying trough your affiliate codes.
How would it look in practical life?
For example, your site is ranking under keyword that generates 5 sales a week/month and your site ranks No.1.
Question: why not to make another site that would rank as No. 2 and another for No.3?

Reason: if you know how to get it to No.1 it shouldn’t be too hard to repeat the process.
Important thing to remember when doing so is to diversify your sites. Make them look and feel they way that visitor would have impression that this is totally different website and totally different person behind it.
Also its advisable to host similar sites in different places as well as not to interlink them.
Remember, one site can rank for several keywords so use it for maximum exposure on search engines!